What are the chances of achieving entrepreneurial success in asuper mall? With the support of Chicago-based General GrowthProperties Inc.'s franchise leasing program, you might besurprised.
General Growth aggressively markets its shopping centers notonly to existing franchisees but also to prospective franchisees.In an effort to recruit entrepreneurial prospects, the companysplits 50 percent of advertising costs with franchisors, placesbanners and brochures in vacant spaces at its centers, and hostseducational business opportunity seminars.
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