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  • Posted on 14th Sep, 2022 01:03 AM
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Employment Law, business - Shop Talk - Entrepreneur.com

This story appears in the December 1998 issue of Entrepreneur. Subscribe »

What are the chances of achieving entrepreneurial success in asuper mall? With the support of -based General GrowthProperties Inc.'s franchise leasing program, you might besurprised.

General Growth aggressively markets its shopping centers notonly to existing franchisees but also to prospective franchisees.In an effort to recruit entrepreneurial prospects, the companysplits 50 percent of advertising costs with franchisors, placesbanners and brochures in vacant spaces at its centers, and hostseducational opportunity seminars.

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