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Silver Lining

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  • Posted on 13th Sep, 2022 13:33 PM
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market research - Silver Lining - Entrepreneur.com

This story appears in the June 1997 issue of Entrepreneur. Subscribe »

Secrets of marketing to the mature consumer.

In this excerpt, experts from market research firm YankelovichPartners analyze what motivates one of 's three majorgenerational groups--the Matures--to buy.

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