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  • Posted on 23rd Sep, 2022 04:31 AM
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online advertising - Site Unseen - Entrepreneur.com

This story appears in the September 1999 issue of Entrepreneur. Subscribe »

You advertise on the Web, right? Sure you do, because with the market expected to reach $7.7 billion by 2002 (according to Jupiter Communications), you'd be foolish not to. But if you want to make sure your prospects see those ads, you'd better make them interesting and compelling--because you may soon lose your audience.

A new generation of tools has been created precisely to block ads--just what you don't want. InterMute (http://www.intermute.com) and AtGuard (http://www.atguard.com), for instance, block , animated GIFs, pop-up screens and even background sound--which greatly cutting down site load times.

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