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Spread The Word

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  • Posted on 22nd Sep, 2022 22:30 PM

Inventions, Profitability - Spread The Word - Entrepreneur.com

This story appears in the February 1998 issue of Entrepreneur. Subscribe »

Trucks, shovels and flats of flowers are Fred Anderson'stools for designing and installing custom landscaping. But when itcomes to , he has only one tool: the human mouth.

One hundred percent of Anderson Landscape ConstructionInc.'s clients come from referrals, either from professionalarchitects and builders or from former clients. That makes thefive-person Lancaster, Massachusetts, firm an extreme example ofwhat marketers have always known but are beginning to rediscoverand re-emphasize--that word-of-mouth is one of the best tools inany marketer's arsenal.

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