Click-throughs. Hyperlinks. Search engine registration.Banner ads. Companies taking their businesses on the Internet toget a share of the $1.4 billion in online revenues--or theprojected $3.3 billion expected in online transaction revenues by2000--are being forced to learn a whole new marketingvocabulary.
For many newbies on the Web, these terms sound more like aforeign language than marketing strategies. And talking the talk isonly the beginning--to make a company's presence on theInternet profitable, it's got to learn to walk the walk andmarket aggressively on the Net.
When Her Parents' Restaurant Burned Down, This First-Generation Founder's Hot Sauce Brand Rose From the Ashes to Take on Corporate Giants
Not Hitting Your Goals? Here's How to Know If You Should Change Tactics or Strategy.
You Can Generate Your Own Viral LinkedIn Post With This Hilarious Tool
This Couple Lost Everything When the Housing Market Crashed. But Manifesting 'Magic' Helped Them Launch a Metaphysical Brand With 10 Stores.
The Best Software Solutions and Tech Providers in the Franchising Industry
This 18-Year-Old Student Wanted a Better Way to Keep Track of His School Work. So He Built an App — and a Business.