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Spreading The Word

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  • Posted on 22nd Sep, 2022 22:01 PM
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Inventions, Profitability - Spreading The Word - Entrepreneur.com

This story appears in the March 1998 issue of Entrepreneur. Subscribe »

Click-throughs. Hyperlinks. Search engine registration.. Companies taking their businesses on the toget a share of the $1.4 billion in online revenues--or theprojected $3.3 billion expected in online transaction revenues by2000--are being forced to learn a whole new marketingvocabulary.

For many newbies on the Web, these terms sound more like aforeign language than strategies. And talking the talk isonly the beginning--to make a company's presence on theInternet profitable, it's got to learn to walk the walk andmarket aggressively on the Net.

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