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  • Posted on 22nd Sep, 2022 23:30 PM

Inventions, Profitability - Stakeout - Entrepreneur.com

This story appears in the January 1998 issue of Entrepreneur. Subscribe »

A mandatory weapon in a guerrilla's arsenal is a clearpicture of reality. What's reality? It's the differencebetween the way you conduct and the way your competitorsconduct business.

The idea is to do everything better than your competitors. Howcan you accomplish that? By spying. Spying is both inexpensiveand informative. And the only way you're going to know how youmeasure up to your competitors is by regularly monitoring them.

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