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Start the Presses

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  • Posted on 23rd Sep, 2022 10:14 AM
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Marketing - Start the Presses - Entrepreneur.com

This story appears in the June 1999 issue of Entrepreneur. Subscribe »

Newsletters can be wonderful tools for communicating with yourcustomers, employees and other key audiences. Because of theirformat, they're often infused with more credibility thantraditional brochures. If your newsletter is little more thanblatant self-promotion, however, it's likely to hit thewastebasket before it hits your target's desk.

By following a few basic tips, you can cultivate interest inyour newsletter and make it an effective tool.

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