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  • Posted on 23rd Sep, 2022 10:13 AM

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This story appears in the June 1999 issue of Business Start-Ups magazine.

Warning: Stocking the shelves of your new store may requirebottomless pots of coffee, several two-liter bottles of MountainDew and plenty of good-natured loved ones at your disposal (andperhaps missing a few hours of prime-time TV). Choosing the itemsthat will grace those bare shelves will take time and carefulguesstimation on your part. For what you put in your store willeither make or break it (or break you--whichever comesfirst).

Scott Fiore, 31, equipped his Littleton, Colorado, naturalpharmacy, The Herbal Remedy, with only the finest, mostknowledgeable employees. To round off his high-service retailconcept, his next step was finding a variety of quality productsthat would set him apart from big-name chain competitors.

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