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Test The Waters

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  • Posted on 23rd Sep, 2022 01:01 AM

bringing your product to market, Management - Test The Waters - Entrepreneur.com

This story appears in the January 2000 issue of Entrepreneur. Subscribe »

In the middle of the night, you realize you have amillion-dollar idea and you can't wait to get to the market tocash in. Nothing can stop you, so you run out and get a patent,borrow money, start production and then worry about how you'regoing to sell your product.

Is that the right way to get started? Only if you have lots ofmoney to correct your mistakes. The smart approach is to hold upfor a while and do some to be sure you have a product thatcan make money.

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