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Thanks, But No Thanks

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  • Posted on 22nd Sep, 2022 22:02 PM
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Inventions, Profitability - Thanks, But No Thanks - Entrepreneur.com

This story appears in the March 1998 issue of Entrepreneur. Subscribe »

It wasn't too many years ago that I did something I thoughtI'd never do: I turned down . Just starting out, I waseager to accept work from almost anyone who had not been convictedof a felony. But as time went on, I realized that was a foolish,naive approach to growing my business.

Wise businesspeople know they have to serve a targetedmarket. When you try to serve everyone, the quality of your workdiminishes.

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