It wasn't too many years ago that I did something I thoughtI'd never do: I turned down business. Just starting out, I waseager to accept work from almost anyone who had not been convictedof a felony. But as time went on, I realized that was a foolish,naive approach to growing my business.
Wise businesspeople know they have to serve a targetedmarket. When you try to serve everyone, the quality of your workdiminishes.
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