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The Shadow Knows

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  • Posted on 23rd Sep, 2022 00:42 AM

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Jennifer Johnson knew she had a problem when she discovered thatsome of her 15 employees were taking their complaints to someoneother than her. "People were going to [a senior consultant atthe company] for the real scoop, as opposed to coming to me,"Johnson says. "I found it kind of troubling."

The 37-year-old founder of Johnson & Co., a 2-year-old SantaCruz, California, consulting and media relations firm,was right about one thing: It's important for entrepreneurs tounderstand who is talking to whom, who is listening, and how mostof the information and influence really flows in your company. Nomatter what your organizational chart looks like, experts in anemerging discipline called social network analysis say allcompanies have hidden, shadow organizations where the real workgets done.

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