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Think Fast

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  • Posted on 23rd Sep, 2022 05:16 AM
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This story appears in the August 1999 issue of Business Start-Ups magazine.

Vic Pella spent six years in the , ran a part-timepromotional products with a partner in , thenstarted a pool-cleaning business. But in late 1996, theentrepreneurial bug struck again, and the 30-year-old inventordecided to take advantage of the surefire market opportunity theyear 2000 represents.

Pella's Studio City, California, company, Idea Express Inc.,makes a line of products for the year 2000, including a baseballhat with an LCD panel on the front that flashes "Happy2000"; a teddy bear that shouts "Happy Millennium"when you squeeze it; and the "Countdown Candle," whichburns down during the last seven days of the millennium, revealinga solid "2000" at its core.

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