Vic Pella spent six years in the film industry, ran a part-timepromotional products business with a partner in Hong Kong, thenstarted a pool-cleaning business. But in late 1996, theentrepreneurial bug struck again, and the 30-year-old inventordecided to take advantage of the surefire market opportunity theyear 2000 represents.
Pella's Studio City, California, company, Idea Express Inc.,makes a line of products for the year 2000, including a baseballhat with an LCD panel on the front that flashes "Happy2000"; a teddy bear that shouts "Happy Millennium"when you squeeze it; and the "Countdown Candle," whichburns down during the last seven days of the millennium, revealinga solid "2000" at its core.
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