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Too Close For Comfort?

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  • Posted on 23rd Sep, 2022 04:42 AM

business - Too Close For Comfort? - Entrepreneur.com

This story appears in the September 1999 issue of Business Start-Ups magazine.

"They always say it's dangerous to go into business with a friend--just like it's dangerous to live with a friend," laughs Lance Brown. But Brown and his business partner/friend/roommate, Edie Lerman, have bucked traditional advice as much as possible in creating an idyllic rural home office for their company, PeoplesForum.com.

Close enough to travel to for investor meetings, yet far away from nonbusiness distractions, their location in the mountain town of Nevada City, , gives the business partners the intensity (read: 18-hour days with no distractions) they feel they need to realize their business dream. And, of course, rooming and working in the same space saves them precious rent money. But all these positive aspects of sharing a home office have to have a twist, and for Brown and Lerman, it's in the delicate mix of the complex relationships of business partners, roommates and friends.

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