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Tubby Talk

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  • Posted on 23rd Sep, 2022 05:02 AM
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Marketing, business - Tubby Talk - Entrepreneur.com

This story appears in the September 1999 issue of Entrepreneur. Subscribe »

It's when Kenn Viselman stops the interview to baby talk apuppy out of post-surgery whimpering that I realize he's really60 percent child, 40 percent adult. With his childlike eyes, thebearer of nearly two decades of licensing and experienceembraced British producer and creator Anne Wood's kid-approvedidea for Teletubbies, producing a preschool phenomenon spanning 30countries. Now, adding to popular TV shows like 'Noddy, Viselman's 4-year-old Manhattan licensing andmarketing firm, The itsy bitsy Entertainment Company will producefamily feature films and primetime TV series, starting with thesought-after Eloise. Here, a peek inside the mind of amarketing master.

What makes Teletubbies great? Do they have stayingpower?

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