Cyberspace keeps getting more crowded: By the end of 1997, astaggering 82 million PCs will be hooked up to the Internet,according to survey data compiled by research firm Dataquest.What's more, Dataquest predicts 268 million computers will beon the Net by 2001.
With numbers like that, advertisers are flocking to the Web. Atwhat cost? Less than you might think. The cost per thousand viewersfor putting an ad on a site averaged $39.35 during September,according to Focalink, a Palo Alto, California, provider of Webadvertising solutions and software. Focalink reports the bigwinners in the ad derby are music-oriented sites, which chargepremium rates. Gaining ground are sites filled with classified ads,which are often ranked among the Web's top sites.
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