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War Of The Web

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  • Posted on 23rd Sep, 2022 04:01 AM
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This story appears in the October 1999 issue of Entrepreneur. Subscribe »

Your is loaded with appealing graphics, convenientbuttons leading to information, and interactive features thatenable customers worldwide to order products online. But you'regetting more traffic than expected, and the designer you hireddoesn't have enough capacity on his server. Your customers haveto wait so long to make a transaction, many give up and goelsewhere. Time for a change! Unfortunately, when you tell thedeveloper you want to move the site, he says as creator, he ownsall rights to the graphics, content and HTML. Your choices are toeither pay up, or start all over.

A well-designed Web site can boost your and help youreach new markets. Because of the technical nature of Web sitedesign, you'll probably hire an expert to develop the site foryou. Be careful with the contract, however, to make sure you notonly get the features you need, but that you also end up owning thelegal rights to your own site; otherwise, you can't change itwithout the original designer's permission.

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