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What's The Story?

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  • Posted on 23rd Sep, 2022 01:16 AM
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business - What's The Story? - Entrepreneur.com

This story appears in the January 2000 issue of Business Start-Ups magazine.

Once upon a time . . . meanwhile, back atthe castle . . . and they lived happily everafter. You might be surprised, but these innocuous, chock fullo' memory words may be your most important childhood lessonwhen it comes to creating your company's financing pitch.

Telling a story isn't as easy as it sounds, especially whenyour company's financing is depending on it. That's why thebigwigs of Silicon Valley--including Intuit co-founder Scott Cookand Yahoo! CEO Tim Koogle--pay approximately $6,000 per day forJerry Weissman's coaching sessions. On four nonconsecutivedays, Weissman takes his clients through every aspect of pitchingto investors--from structuring your story to cleaning up graphicsto body language and voice. He explains how to make the most oftools like projectors and computers, and offers a final lesson onhow to field questions.

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