How do you come up with an invention that clearly standsout--something customers want and key decision makers in thedistribution network want to sell? If you think it's tough togenerate new product ideas, think again. Ideas for great inventionsare all around you. You just need to know what to look for and whatquestions to ask, and you'll be able to come up with severalwinning ideas each year.
One tactic for generating ideas is to notice and record problemsor needs that come up while you're using products. In 1981,Mark C. Williams, an inventor in Indianapolis, was relaxing athome, watching a video, when President Reagan was shot. Williamsdidn't know about the shooting until his sister called and gavehim the news.
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