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Words From The Wise

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  • Posted on 13th Sep, 2022 09:32 AM

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This story appears in the October 1997 issue of Business Start-Ups magazine.

Not even the President of the United States is expected to know everything. That's why he surrounds himself with advisors--experts in particular areas who provide knowledge and information to help him make decisions. Savvy small- owners can act "presidential" in their own right by using a similar strategy for running their businesses.

Maxine Turner credits her advisors with saving her company. Turner is the president of Cuisine Unlimited, an upscale deli and catering service in Salt Lake City. Seven years ago, she decided to embark on a major expansion effort and, in the process, made a series of mistakes that nearly drove her out of business. An attorney's suggestion that she declare bankruptcy only made her more determined to turn things around.

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