When Jeff Ross, 32, plays, he goes all out. The founder andpresident of P.I. Corp., an Austin, Texas, firm specializing in ITconsulting, product distribution and integration, Ross works hardfor 45 to 60 hours a week. But he always makes time (at least eightto 12 hours per week) to push himself to the limits off thejob by participating in extreme sports like martial arts, skydiving and mountain biking. "At the end of long days andweeks," says Ross, "I need to unplug andrecharge."
How do extreme sports, like sky diving or martial arts,reinvigorate Ross? "They really keep the fear of failure outof my life," he explains. "Pushing myself to the limits[in extreme sports] has helped me take my business to heights I andothers never thought possible--by stepping outside my comfort zone.There's nothing like a great adrenaline rush!" Ross, whose26-employee company has generated $8 million in sales, credits his"work hard, play hard" routine as one of the keys to hissuccess.
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