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  • Posted on 23rd Sep, 2022 02:42 AM

Marketing - Youthquake - Entrepreneur.com

This story appears in the November 1999 issue of Business Start-Ups magazine.

Maybe you weren't the cool kid in high school, and yourstyle better resembled your mom's than your best friend'scool older brother's (you know, the one with the bandand the zine). And now that cashiers call you"ma'am" or "sir," you may as well forgetabout tuning into youth .

Sorry, you can't. You can remain your geeky self if youwish, but you need to know what fads the trendsetters are settingbecause Gen Y is ready to take over where boomers haven't evenleft off yet. "The youth population is the fastest-growingsector," explains DeeDee Gordon, co-creator and editor ofThe L-Report, a youth-culture trend-tracking journalpublished by Del Mar, California, ad agency Lambesis."It's the most influential and will spend the most moneyon products and entertainment in the next 10 years."

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