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Social Media Marketing to Baby Boomers

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If You're Not Marketing to Older People, Your Business Is Missing Out Big Time

The silver economy is one dominated by the buying power of elderly people, and new businesses need to pay attention to this thriving, growing...

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Si no está comercializando para personas mayores, su negocio se está perdiendo mucho

La economía plateada está dominada por el poder adquisitivo de las personas mayores, y las nuevas empresas deben prestar atención a este próspero...

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Cómo salvar las diferencias generacionales en las organizaciones globales

No existe un enfoque de "talla única" para superar las diferencias generacionales en el lugar de trabajo.

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Esto es lo que necesita saber sobre la discriminación por edad en el lugar de trabajo

Incluso en un mercado laboral restringido, los trabajadores mayores se enfrentan a una discriminación constante por edad.

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La Generación Z espera que los empleadores los traten de manera diferente. Aquí le mostramos cómo cerrar la brecha generacional.

En una economía en la que las generaciones más jóvenes ingresan a la fuerza laboral mientras que las mayores permanecen en ella por necesidad...

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Más de 2.7 millones de estadounidenses mayores de 55 años están considerando tomar esta enorme decisión profesional debido a la pandemia

Los baby boomers están cada vez más desilusionados por volver a la oficina.

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¿Es alcanzable el sueño americano?

Es posible que un trabajo de 9 a 5 no lo ayude a alcanzar el sueño americano, pero agregar ingresos pasivos trae esperanza estadounidense.

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Por qué todos los líderes podrían beneficiarse de la adopción de una mentalidad de generación Z

Desde la Gran Resignación hasta los fenómenos meteorológicos extremos, nuestro estado global exige un nuevo tipo de liderazgo.

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Why Every Leader Could Benefit From Adopting a Gen Z Mindset

From the Great Resignation to extreme weather events, our global state is demanding a new type of leadership.

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Many Baby Boomers Are Choosing Entrepreneurship Instead of Retiring

Whether it's because retirement is boring or unaffordable, the boomer generation is embracing business ownership.

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Why Boomers Might Be the Breakout Stars of Entrepreneurship (Infographic)

Many of the individuals born 1946 to 1964 are gearing up to launch a business of their own.

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5 Ways to Improve Customer Service for Seniors

Tailoring your customer support to seniors' unique needs will help you build customer loyalty and position your business for success as the...

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What Millennials Want in a Workplace Really Isn't So Crazy After All

A new study from IBM posits that the generations are more similar that we might think.

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Is the Notion of a 'Good Work Ethic' Generationally Biased?

Perhaps you've heard complaints by seasoned managers that sounded like millennial bashing. Now a psychologist gives his reasoned reply.

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Age and Experience Don't Matter. Mindset Does.

With four generations soon to work under the same roof, conflict is expected. But we should remember to focus on the individual.

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How to Bridge the Communications Gender Gap -- From Both Sides

When differences crop up between newbies and workplace vets, this can lead to a disconnect in the office. Here's how to gracefully resolve them.

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What to Expect From Gen-X and Millennial Employees

An baby boomer's guide to managing younger generations.

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7 Ways to Bridge the Boomer-Millennial Gap

Managers might encourage more intergenerational cooperation by trying some of these activities.

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4 Things Older Entrepreneurs Must do to Stay in the Game

Your future is bleak if you can't share your wisdom in a tweet.

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5 Ecommerce Trends Retailers Can Profit From This Holiday Season If They Prepare

As technology becomes integral to shopping, gearing up for the busy season requires retailers to do more than string Christmas lights.

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Baby Boomers, Who Are More Successful as Entrepreneurs, Are Great Startup Assets

The generation born between 1945 and 1964 could give a startup some needed expertise and credibility. Here are five roles they can easily fit into.

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Leading Scientists Question 'Brain Games' Effectiveness, Call for More Research

Companies like Luminosity that are making 'brain games' are capitalizing on older individuals' fears of cognitive decline by making 'exaggerated and...

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Nurturing Healthy Company Culture Can Yield Unpredictable Benefits

Only an enthusiastic, inspired team will build a truly great company.

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Study Trends to Guide Your Innovation Efforts

Keep your finger on the pulse of four key waves driving new product development.

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How Important Your Workplace Friendships Are Depends on Your Age

There is a generational divide in how we view the value and depth of our co-workers.

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3 Things Entrepreneurs Must Do to Keep Their Business Model Relevant

Be innovative and evolve your startup to achieve superior growth. Find the payoff from being attuned to cultural and demographic trends.

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Why Generations Clash at Work

Don't just blame the Millennials. The struggle between the status quo and young up-and-comers is ageless, and important.

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