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Category: Brand Identity

Why Security Should Be Top of Mind When Creating a Business

Because startup founders can be slow to install safeguards against cyber attacks, criminals often target new companies.

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How to Cultivate a Customer-Centric Approach to Brand Building

Get a clear understanding of the differences between the top-down and bottom-up business approaches.

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5 Challenges Confronting Every Business and Their Personal Brand

Personal branding is the most important factor in creating a trustworthy relationship with key players in the industry

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4 Strategies for Pitching Company Stories That Rise Above the Noise

In the current intense competition for visibility, you need to break through the noise, build your voice and elevate your brand.    

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Millennials Aren't Always About the Digital Experience. That's Good News for Your Marketing Department.

Surprise! Millennials have a surprising penchant for old-school communications -- so get those stamps ready.

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The Business of Harnessing the Power of Social Media

As business owners and entrepreneurs look to harness the power of social media in a shifting digital landscape, they will need to have an excellent...

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This Simple Ecommerce Strategy Will Unify All Your Sales Channels

Building a memorable brand in the hyper-competitive ecommerce landscape has never been more challenging. This article offers actionable advice on...

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Why Staying Grounded as a Founder is More Important Than Raising Capital

As a social impact startup, scaling our startup is rooted in our values and not in how much we raise.

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Brander Beware: 5 Pitfalls That Will Limit Your Startup

With proper strategy, clarity, market understanding and action planning, you can increase your chances of success.

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5 Examples of Stellar Logo Design and Packaging

These organizations have used design to create truly robust brands.

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Give Your Brand a Boost With Lifestyle Content

It's your ticket to reaching an audience that doesn't even know they need you.

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5 Reasons Why Your Personal Branding Strategy Isn't Working

Aim for consistency and vary your social channels to get your brand out there.

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2 Phrases You Must Eliminate From Your Vocabulary Immediately

When others label us, we start to label ourselves. Don't diminish yourself and your contribution to the world around you.

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The 5 Essentials for a Corporate Brand Employees Live and Customers Buy

When employees believe in the brand, the company prospers.

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Authenticity Is Your Brand's Greatest Social Media Asset

Your brand's social media voice needs to be authentic to succeed.

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How Success Is Happening For Kyle Courtright

Brand designer Kyle Courtright went from working with $50 to working with fortune 500s.

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Grow Your Brand by Creating an Alter Ego

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The 7 Tenets of Branding

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Six Branding Principles To Take Into Consideration When Thinking Visual

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Embrace Your Quirks. Invest in Your Personal Brand and Boost Your Business.

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How This Small Company Uses Big Data to Succeed

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Build You Brand With Jagdeep Kapoor's 9 Brand Shastras

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The 6 Biggest Branding Errors Most Startups Make

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Superhero Strategies for Nailing Your Branding

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7 Gauges to Monitor on Your Brand-Expansion Dashboard

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3 Ways to Create a Brand Statement That Sticks

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5 Branding Mistakes No Startup Can Afford to Make

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How to Overcome 5 Major Brand Trust Issues

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