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Category: Branding

What's in a Name?

branding, business - What's in a Name? - Entrepreneur.com

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The Secrets of Successful Logos

How Twitter, Digital Chocolate and SmugMug symbolized their brands.

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Build Your Brand, Build Your Business--In Three Steps

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How to Brand Yourself: An Introduction

For many entrepreneurs, it's easier to brand themselves than the business. Here are four ways to do both.

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Is It Time for You to Get Anti-Social?

Why some small businesses have pulled back from social media -- and are better off as a result

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How to Name -- or Re-Name -- Your Business

A seven-point primer for creating compelling business names and avoiding major mistakes

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Five Key Ingredients of Lasting Brands

How to protect your reputation while marketing through social media.

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The Marketing Magic Behind Harry Potter

Try these five branding tips from the wizard phenom.

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Five Lessons from the Old Spice Man

A look inside the successful new media campaign from an old school brand

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Using Sizzle Reels to Brand and Market Your Business

11 tips for producing short videos that will captivate your audience, spread your message and increase business sales

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Recipe For Success

branding - Recipe For Success - Entrepreneur.com

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Google Search Results Are Free Speech in the U.S.

While a San Francisco ruling protects Google search results under the U.S. Constitution, European regulators aren't quite so hands off.

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Freshii's CEO Says McDonald's Franchisees Want to Open Healthy Shops Inside Fast-Food Restaurants

Matthew Corrin believes opening Freshii locations in McDonald's would be win-win for everyone involved -- and he says that franchisees agree with him.

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5 Secrets to Creating an Impactful Brand

When The Mars Advertising decided it was time for a rebrand, they wanted to ensure the overhaul would be meaningful and provide the type of...

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A Guide to 3 Brand Partnerships That Jumpstart Your Startup

Few startups have the time or money for painstakingly building needed brand awareness. Strategic partnerships can speed the process.

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Free On-Demand Webinar: How to Get Funding & Grow Your Brand

Watch now! Supergoop! CEO Amanda Baldwin shares how she uses her deep knowledge and investor's eye to create value in organizations while scaling...

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Meet the Business Strategists Behind the Careers of Today's Biggest YouTube Stars

As digital celebrity has swelled, a new class of talent managers is helping creators build their empires offline as well.

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5 Steps to Build Your Personal Brand

It doesn't matter how small you start so long as you are your authentic self.

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4 Ways to Boost Ranking For Your Own Branded Terms

All that's required to push your company name to the coveted top rank on search is working at it steadily.

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Ones to Watch: 12 Athletes Show Us How It's Done on Social

These athletes have some medal-worthy social media feeds.

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The Ken Doll Got a Makeover (and a Man Bun). Here's What it Teaches Us About Buzz.

Mattel announced the most diverse lineup of Ken dolls in the line's history.

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8 Things You Didn't Know About the Hashtag on Its 10th Birthday

Twitter's founders had no idea how big it would get.

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10 Tips for Creating the Perfect Social Media Content for Your Brand

As a brand, social media is one of your biggest assets. Here's some advice from the experts at VSCO.

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What Factors Determine a Brand's Value?

David Haigh, CEO of Brand Finance, gives insight into the international standard that defines how all brands are ranked.

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This Jewelry Maker Who Sells Made-to-Order Pieces Developed Her Brand Through Posting to Instagram

Jess Hannah has more than 212,000 followers after doubling down on her business making 'jewelry for how it should be worn: never taken off.'

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These 13 Skills Will Improve Your Branding Efforts

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15 Lessons From This Year's Online Wins, Scandals and Top Videos, Tweets and Instagram Posts

These top moments reflect larger cultural trends that anyone building a brand can tap into.

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This Blogger Was Late to the Instagram Game. Now, She's the Boss Lady of a Social Media Strategy Business.

Heidi Nazarudin now has nearly half a million Instagram followers on her account @theambitionista, but as a consultant, she'll tell you that numbers...

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