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5 Secrets to Creating an Impactful Brand

When The Mars Advertising decided it was time for a rebrand, they wanted to ensure the overhaul would be meaningful and provide the type of...

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Reviving an Old Brand = Nostalgia Driven Profit

Bringing back a well-known brand can save millions in upfront marketing, while the name recognition captures attention in a crowded marketplace.

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Did Your Customers Get Tattoos of Your Logo? These Did.

Some diehard fans take their brand loyalty to the next level.

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Social Media Sensation Ken Bone Stars in IZOD's New Commercial

The star of the second presidential debate takes his success up a notch.

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Why These 10 Companies Turning 100 or Older in 2017 Still Matter

It takes resilience and a willingness to change to weather more than a century.

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Oh, Internet: The Web's Best April Fools' Pranks

Every April 1, the web goes collectively insane. Here are the best recent pranks and fake-outs.

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#4 Cases Of Thinking Through The Experience Design

In a way, a great product is a derivation of a great experience. And that's the holy grail for design thinking that has become ubiquitous today.

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The Most Influential and Successful People We've Lost This Year

From Don Rickles to Chuck Berry, a sad look back at this year's losses.

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How 10 Brands, Including Apple and Facebook, Celebrated Pride 2017

For these companies, commemorating Pride is about more than sporting rainbow colors.

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Which Business Started the Year You Were Born?

Check out some of the businesses and brands founded from 1950 to today.

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The Products and Brands We've Lost This Year

We've lost a number of iconic products and companies in 2017.

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How These Entrepreneurs are Infusing Creativity into Business

These non-tech reliant start-ups are banking on their creative side for success

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How an Instagram Side Hustle of Combining Photos Led This Artist to Quit His 'Cushy Corporate Advertising Job'

The man behind the mashup 'combophoto' technique explains how his art and career have evolved since he started posting his hybrid images.

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What Factors Determine a Brand's Value?

David Haigh, CEO of Brand Finance, gives insight into the international standard that defines how all brands are ranked.

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Star Power: These 10 Celebrities Are Putting Their Name Behind Big-Name Brands

From Kevin Hart to Karlie Kloss, check out 10 companies that have some of today's winning personalities leading them.

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Jewellery Brands Make Their way Past a Century

Have a look at these entrepreneurs who survived in the jewellery industry over these years

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Five Cool Social Media Campaigns And What You Can Learn From Them

Lessons for entrepreneurs to learn from the social media activity of some of the world's biggest brands

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4 Trends that Will Govern the Business World in & Beyond 2019

From finance to selling, everything has undergone a change and the face of the business world has been altered by and large

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Gary Vaynerchuk and 8 Business Moguls Reveal Their Secrets for Building an Unstoppable Brand

Building a brand is more important than ever. The masters reveal here how to do it well.

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These Are the Most Hated Brands in Every Country in the World (Infographic)

Spoiler: Tesla and Uber made multiple appearances on the list.

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Why Companies Want to Be Known as 'The Brand That Cares'

Marketing isn't nefarious or a dark art, but companies can use it as such to misrepresent themselves.

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How to Cultivate a Customer-Centric Approach to Brand Building

Get a clear understanding of the differences between the top-down and bottom-up business approaches.

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5 Challenges Confronting Every Business and Their Personal Brand

Personal branding is the most important factor in creating a trustworthy relationship with key players in the industry

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Why You Need a Personal Brand to Succeed

Try this exercise to evaluate yourself, your product and your customers so you know what unique value you bring to the market.

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How You Can Leverage the Power of a Franchise Network

This piece explores why entrepreneurs have several reasons to consider the opportunities of franchise ownership and how you can leverage the power of...

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What Conscious, Millennial Consumers Really Want, and How to Give It to Them

If you're a sustainable business owner, gaining the trust of this consumer base should be your top priority.

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5 Overlooked Business Outcomes of PR for Fast-Growing Companies

Every company, no matter the size, can learn from the globe's largest brands that view PR holistically.

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5 Common Challenges Entrepreneurs Face When Creating a Brand Name

Naming your brand is a major step for any entrepreneur and comes with a unique set of challenges.

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