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How to Name -- or Re-Name -- Your Business

A seven-point primer for creating compelling business names and avoiding major mistakes

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8 Mistakes to Avoid When Naming Your Business

When choosing a name for your new company, keep these tips in mind to help you find one that will work now -- and in the future.

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5 Common Challenges Entrepreneurs Face When Creating a Brand Name

Naming your brand is a major step for any entrepreneur and comes with a unique set of challenges.

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In Auction for RadioShack Name, Highest Bid Stands at $15 Million

The auction also includes the bankrupt electronic retailer's customer data.

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The Name Game: Christening Your Business for Success

The name of your business has to encapsulate the practical usefulness of your products or services for your customers, signal your differentiation...

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How to Choose a Great Name for Your New Business

Follow these tips to create a name that embodies exactly what you want your new business to represent.

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6 Memory Factors to Consider as You Craft Your Business Name

Keeping in mind the process of encoding and storing, here are a few methods to consider when starting up.

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A Great Name Tells You More Than Just What the Company Does

It sets the foundation for the customer relationship, establishes leadership and separates the business from the competition.

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Your Brand Depends on Your Great Business Name Being Protected

Here are six strategies to craft a name that grabs attention, but not for legal reasons.

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Here's Everything That Can Go Wrong Naming Your Startup and How to Avoid It All

The innocent pleasure of naming your company can turn very unpleasant if you find out the hard way that name has a bad online reputation or a very...

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Get Over the Business-Naming Hump With These 5 Strategies

For help with one of the biggest challenges for a new startup, a branding expert provides some surprising insights.

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5 Must-Use Tools for Brainstorming Company Names

Determining a business name in an uninspiring conference room or over a glass of wine, just isn't going to cut it. Here are a few tips on unlocking...

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7 Terrible Naming Mistakes Entrepreneurs Make

Your company name will get used more and last longer than any other investment you make in your business. It's important that you get it right the...

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How I Finally Snagged My Dream Domain Name

One entrepreneur explains how she was able to get the perfect URL for her startup and what lessons she learned along the way.

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Does the Name of Your Company Matter?

Snap judgments can spell disaster for individuals and businesses with the wrong names. Here's what to consider.

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How to Name Your Startup

Three tips for accomplishing one of the most important and difficult parts of launching a business.

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U.S. Deals Harsh, But Not Fatal, Blow Against Washington Redskins

Patent office rules that NFL team's name is 'disparaging' to Native Americans.

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3 Tips for Naming Your Business in the Modern, Mobile World

Before you spend hours agonizing over what to call your company, consider these three tips.

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A Business Name vs. a Trademark: Do You Know the Difference?

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8 Business Name Mistakes That Investors Hate to See

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How Flipora Became Rover Without Confusing 30 Million People

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Your New Business Name Should Be Memorable, Spell-able and Available

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How Lifestyle Brands Life Is Good and Yee Yee Reveal the Hidden Value of Reading and Reacting

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The Embarrassing Acronym of an Exalted Law School Name Provides a Funny Branding Lesson

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What's in a Name? Maybe Everything. Maybe Not So Much.

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The 6 Biggest Startup Mistakes Entrepreneurs Make

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How To Choose The Right Name For Your Next Mobile Application

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What To Name Your Startup?

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