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Groupon Nightmares (and How to Avoid Them)

Groupon might seem like great advertising, but it can spell disaster for unprepared small businesses.

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For bookkeeping, are discounts considered income or expenses?

I use QuickBooks and offer discounts to my customers on standard rates for my rental properties. How should this appear in my accounting statement?

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Beware Growing Retail Fraud

The National Retail Federation estimates that retail fraud cost the industry $9.6 billion in 2009.

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Affiliate Marketing Is Broken But Ecommerce Companies Can Adapt

Online market dynamics have changed over the past several years but marketers largely have not.

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Twitter Unveils New Ecommerce Feature

The social platform now allows marketers to put coupons in users' feeds with Twitter Offers.

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Variety Is the Spice of Social-Media Life, Too

Social-media marketing needs continuity to be effective but ever-changing to keep the audience interested.

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The 5 Types of Customers Fatal to Startups and How Employees Attract Them

Small businesses cringe at these customers, but it might just be the internal team that keeps them coming back.

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The Secrets to Leveraging the Insatiable Consumer Appetite for Mobile Coupons

Coupons have been popular for generations but mobile devices have taken this venerable marketing tactic into an entirely new realm.

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Avoid These 3 Mistakes When Running Your Daily Deals Site

Keep your business on the right track and your merchants happy by learning how to avoid the top mistakes business owners make when running an online...

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3 Push Notification Strategies to Increase App Engagement

When your users are teetering, subtle push them to come back with targeted messages.

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The 4 Types of Online Discount Websites You Could Start

Find out more about the four varieties of sites that offer deals to consumers looking to save some money.

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How to Partner With Merchants for Your Daily Deals Site

Here's how to find and sign up retailers who want to do business with you.

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Design An Engaging Layout For Your Daily Deals Site

Get creative and attract more traffic with these tips for designing your online coupon or daily deal website.

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How to Grow Your Daily Deals Site Customer Base

Attracting customers is critical to the success of your online coupon or daily deal website. Here's how to attract traffic and build a following.

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3 Sales-Boosting Freebies Customers Can't Resist

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Chipotle Is Giving Away Free Burritos to Any Customer Who Plays This Online Game

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Meet the Ambitious Franchisees Who Turned Modest Investments Into Bustling Businesses

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5 Frugal Habits of the World's Richest People

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3 Tips for Successfully Running a Company When You Are Married to the Co-Founder

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5 Smart Couponing Tips for Bargain Hunters

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Pancakes! Check Out These Deals and Freebies for National Pancake Day 2016.

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Chipotle Is Spending an Astronomical Amount of Money on Free Burritos

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Earth Day 2016 Freebies and Deals

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5 Ways To Save When Shopping Online

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4 Ways to Reach Customers with Coupons in a Digital Age

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#9 Things To Keep In Mind While Setting Up An Online Marketplace

Once you have identified a gap in the market, it's essential to work out how to fill it in the best way possible.

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The Long and the Short of Discount Deal Sites

These sites will require new strategies to keep the buyers interested in the future

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More Is Not Better: How to Effectively Target Retail Promotions

Relevance and value build a loyal customer base.

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