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Secrets to Using Facebook to Market Your Business

Make sure you take advantage of the massive audience the social network has to offer.

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Facebook Ads: Success Secrets From a Facebook Insider

With Facebook Ads, you can target users based on interests, location and relationships.

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Book Review: Facebook Advertising For Dummies

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Facebook Lets Users Determine the Ads They Want to See

The social giant is letting users modify their ad profiles while also gaining more information about them.

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Here Are the Russia Facebook Ads That Tried to Dupe You

The U.S. Senate Intelligence Committee released several Facebook ads allegedly purchased by Russia-linked organizations during the 2016 election.

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On-Demand Video: 3 Best Ways to Generate Leads on Facebook

In this video, Bob Regnerus discusses the three best ways to generate leads on Facebook.

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On-Demand Video: Getting Social Proof on Facebook Ads

The best part about marketing on Facebook is seeing your audience get excited about your ad.

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On-Demand Video: Dealing With Roller Coaster Facebook Ad Costs

Have you ever wondered why the costs of your Facebook ads are all over the place?

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On-Demand Video: How to Validate a Business Idea on Facebook

Before you start a new business, you might want to see how people react to your ideas.

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On-Demand Video: Measuring Facebook Ad Results

In this video, learn how to measure the effectiveness of your Facebook ads.

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Dear Corporations, Delete Your Facebook Page

Facebook posts continue to generate lower levels of engagement every year while looking and feeling increasingly perfunctory.

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What I Learned After Posting on 10 Platforms Every Day for 30 Days

An inside look into the challenges, discoveries and unexpected results that come from focusing on building an audience on social media and posting...

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What You Need to Know About 'Place Tips' for Your Facebook Advertising Campaign

Facebook's locacation-based advertising innovation is poised to compete with Yelp in the rapidly growing market to mobile ads.

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4 Tips to Create and Groom a Viral Facebook Video Ad

If you're willing to pay a little, there are a number of steps you can take in creating your video content that will a drive tremendous return on...

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The 4 Things You Need to Reach Customers on Facebook

This primer will teach business owners and marketers how to take advantage of all Facebook has to offer.

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Actually, Facebook Isn't Failing Brands and Marketers

Organic reach across fan pages is at an all-time low, largely because Facebook insists on quality content. That's not a bad thing for users or...

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3 Options for Dealing With Internet Trolls

The sarcastic founder of a product company details his strategy for dealing with these nasty commenters on Facebook.

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Of Facebook's 2 Million Active Advertisers, Most Are Small Businesses

The social network's number of advertisers is up about 33 percent over last July.

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5 Lessons Learned From Running 2,652 Facebook Ad Campaigns

The beauty of marketing on Facebook is their enormous number of users and the powerful tools available for carving out your ideal market.

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Use Facebook Custom Audiences to Increase Your Sales

The service allows ads to be targeted to your brand's existing email list, which has a much greater ROI than a standard ad campaign.

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4 Ways to Make Your Facebook Posts Shine

Using Facebook posts to stay in touch with -- and advertise to -- your target market is just plain smart. Here's how to do it right.

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Check Out How TheFaceBook Pitched Advertisers Back When It Was Still a Tiny College Network

#nostalgia

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How to Pick the Best Online Advertising Channel for Your Business

A law office needs to target its market differently than a business selling stuffed animals.

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We Quintupled Our Online Sales in Two Months With These Steps, and So Can You

A product startup eliminated checkout steps on its website, used pop-up ads to get visitors' attention and launched a Facebook ad campaign to...

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How to Keep It Personal With Facebook Ads

You can increase your conversion rate. You just need to treat Facebook Ads differently from other forms of marketing. Here's how.

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Doing These 5 Things Can Help You Get More Ecommerce Sales This Holiday Season

What are you planning on doing to put your business in a position to capture a share of 2014's holiday season revenue?

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How to Make Your Facebook Ads More Enticing

Here are seven things that draw people in.

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Local Businesses: Facebook Now Offers Stalkerish Ads That Target Nearby Customers

Oh, the places Facebook knows your customers go! And live.

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