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Category: Finding Customers

Using Social Media to Find the Right Customers

Using social media can put your business in front of millions of potential customers. But it's up to you to draw them in.

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Finding New Prospects

If you're trying to drum up more business through a trade show, these tips from our Marketing Expert can help you expand your client list.

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Standing Up to Slacker Clients

BusinessBeware.biz's founder helps companies turn the tables on deadbeat customers.

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Chris Brogan on the Art of Brevity

In a world of distractions, how do you stand out? Here's some advice for getting in front of your intended audience.

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How Ethnic Brands Grow Beyond Their Niche

Tapping the cultural uniqueness of a product might not be conducive to appealing to a broader customer base.

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Four Steps to Make Ads More Effective

How to test and measure marketing results to save time and money.

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Review: Capsule, CRM for Small Business

The pros and cons of an online tool that focuses on managing the sales pipeline.

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Five Tips for Marketing to College Students

Use these strategies to help you hit a constantly moving target.

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Five Tips for Starting a Food Truck

Here's what you need to know about building a restaurant on wheels.

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Using Sizzle Reels to Brand and Market Your Business

11 tips for producing short videos that will captivate your audience, spread your message and increase business sales

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'Rack the Shotgun': Using the 80/20 Rule to Identify Your Best Customers

In this video, sales expert Perry Marshall uses a colorful story to explain how the 80/20 rule applies to zeroing in on the customers who are most...

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10 Tips for Mastering LinkedIn

Don't be intimidated. These suggestions can help you use LinkedIn to its fullest potential for your business.

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6 Things Businesses Lose When They Can't See 100% of Customer Interactions

Gaps in understanding customer journeys could cost companies revenue, brand loyalty and customer happiness.

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5 Ways to Put Your Customers First

The sooner you can prioritize your customer's point of view and create products and experiences that reflect their needs, the more successful...

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The Secret to Winning Customers and Growing Your Business

All of your business strategy should come down winning and keeping customers.

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What It Takes to Be a Small-Business Owner (Infographic)

Despite facing many challenges, the majority of small-business owners say that, if given the opportunity, they would start up all over again.

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How Customer Service Reps Should Answer The 3 Most Common Questions

In spite of the popularity of online shopping, most people still prefer talking to a live customer representative when they have questions or...

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Build Your Brand With These 5 Sources of Face-to-Face Interaction

Getting to know people isn't as easy as it used to be. But without the customer connection, there is no business.

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6 Tips for Finding the Right Prospects and Getting in Front of Them

Seeking introductions has evolved to be leaner, but people's attention is ever more scarce.

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6 Benefits of Mission-Driven Marketing -- And How to Do It Right

By buying from a company that's actively doing something praiseworthy, affluent consumers feel they're helping out as well-without having to do...

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Learn Nontraditional Ways to 'Know Your Customers'

Take steps to prevent fraud, like checking the quality of your payment-processing provider.

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5 Ways to Improve Customer Service for Seniors

Tailoring your customer support to seniors' unique needs will help you build customer loyalty and position your business for success as the...

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Here Is How to Get Customers With Limited Funds

Your customer-acquisition strategy doesn't need to cost an arm and a leg to be successful.

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How to Remain Customer First in the Digital Age

By using new technology to create innovative product, design and communication, it can be easier than ever for brands across all industries to remain...

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The Often-Overlooked Value of Cold Calling

Even if you run a scalable Internet business, you should still look beyond online channels for product validation and sales strategy support.

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How to Create a Successful DIY Video on a Budget

This guide for beginners will help startups and entrepreneurs create a high-quality video at a low cost.

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How to Perfect Elevator Networking

The traditional elevator pitch may be a thing of the past, but elevator networking is the wave of the future.

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5-Star Customer Service Should Hurt a Little

Wowing your customers is a powerful tool, but when it's done right, it also should hurt a little.

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