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Category: Logos

The Secrets of Successful Logos

How Twitter, Digital Chocolate and SmugMug symbolized their brands.

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Did Your Customers Get Tattoos of Your Logo? These Did.

Some diehard fans take their brand loyalty to the next level.

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This End-to-End Design Service for Entrepreneurs Doesn't Cost a Fortune

Create great, custom designs without breaking the bank.

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რას ამბობს სინამდვილეში თქვენი ლოგო თქვენს ბრენდზე

აი, როგორ უნდა შეფუთოთ საკუთარი კომპანიის იდეა თქვენს...

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Should a Startup Ever Splurge on Logo Design?

Let's follow that question up with two more: How much money do you have in the bank, and how developed is your brand?

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How to Design the Perfect Logo (Infographic)

From striking shapes to magnetic fonts, to cunning hidden imagery and beyond, here are all of the juicy ingredients you need to cook up a high-impact...

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American Eagle, Aeropostale Abandon Logos as They Look for Edge

The decisions by the apparel companies to abandon the logo-covered clothing that made them popular in the 1990s and 2000s could give them an edge...

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10 Questions to Ask When Designing Your Company's Logo

Logos are the face of your company, the harbingers of the all-important first impression. Follow these pro tips to hit your first logo out of the...

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Bovine Blowup: Red Bull in Trademark Dispute With Beer Startup Old Ox Brewery

'An ox is a castrated bull,' the energy drink giant wrote in a recent filing.

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5 Must-Haves for a Successful Logo

Find out what your logo needs to accomplish and the qualities required to make that happen.

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Protect Your Business Name: Tips on How to Secure a Trademark (Infographic)

By registering your business name and logo with the United States Patent and Trademark office, you can legally protect your brand.

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Can You Find the Hidden Images in These 40 Brand Logos? (Infographic)

Let's play a game: Find the clever, cool and strange things companies build into their logos.

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How Retailers Like Apple Mess With Our Senses to Boost Sales (Infographic)

Retailers are tricky. When they play to our senses, they smell money.

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10 Brands That Made Bad Logo Decisions in 2014

Sometimes, reinventing your logo isn't the wisest move. Here are a few of our least favorite logo changes of the year.

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Playboy CEO: Nudity Could Completely Vanish From the Brand

How Scott Flanders is cleaning up an aging American empire by leaning on its legacy and pushing its digital potential.

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The Incredible Way Your Brain 'Sees' a Logo (Infographic)

Allow neuroscience to guide your logo design.

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7 Steps to a New Image for Your Small Business Without Spending Much

A bit of color, tweak the logo, optimize for mobile and, voila! It's a fresh new look.

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How Brand Personality Shapes Customer Experience and Decides the Bottom Line

Long before a potential customer decides to buy from you, they are forming opinions about what you offer. Don't leave that to chance.

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Shark Tank Star Daymond John Says This Is the Biggest Branding Mistake of All

With a few carefully chosen words, brands can avoid this common error.

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The Internet Thinks Hershey's New Logo Looks Like Crap -- Literally

The 120-year-old company unveiled a new logo today, much to the amusement (and disgust) of commenters on social media.

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The 8 Must-Follow Rules for Rebranding Your Company (Infographic)

Rebranding is risky business. Before you take the leap, seriously think over these major do's and don'ts, backed by real examples of rebranding...

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Need a New Design? 5 Reasons to Crowdsource It.

Most startups do not have the resources to hire expensive design firms. The alternative provides another way.

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When Designing a Logo, First Comes Personality, Then Color

In this video, marketing strategist Gregory Ciotti explains 'perceived appropriateness' and why it's crucial to great logo design.

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How to Make Your Logo Memorable

These tips can help you design a logo that stands out from the competition's.

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Love It or Hate It? Airbnb's New Logo Receives Mixed Reactions.

Amid some iffy publicity and legal issues, accommodation-rental start up startup Airbnb rolls out a rebrand and receives a less than stellar...

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Airbnb, Why the New Logo?

The accommodation-rental site relaunched its website and rolled out a new logo. The logo, in particular, has been met with some pretty vitriolic...

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See The Hidden Meanings Inside 17 Tech Company Logos

These highly recognizable logos have hidden, subtle, or otherwise clever messages that you probably never realized.

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5 Awesomely Entrepreneurial Artifacts That Will Soon Live at the Smithsonian

From one of Henry Ford's experimental tractors to Planters' iconic Mr. Peanut mascot, a look at some of the objects in the museum's upcoming American...

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