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Category: Marketing Ideas

Five Steps to Get on a Talk Show

How to land a spot on the couches of Oprah or Ellen Degeneres.

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Five Tips for Marketing to College Students

Use these strategies to help you hit a constantly moving target.

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How to Create a Social Media Sweepstakes or Contest

Try this six-step plan to attract new prospects to your business.

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Weird Companies That Work

Marketing advice from four pioneering entrepreneurs

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Four Marketing Tips from Your Dog

Why Fido is starring in more ads and what it means for your business.

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Loyalty Marketing in Action

What you can learn from Neiman Marcus' loyalty program

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Mobile App or Mobile Website?

Before you invest in mobile marketing consider your audience and the startup costs.

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The Complete Guide to AI for Businesses and How It's Making a Difference

Here are some ways AI can enhance your company.

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The Pandemic is an Opportunity for Entrepreneurs

Despite the many business hurdles it has caused, the moment is here to launch new ideas.

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How to Build Lifelong Relationship With Content Marketing

In an age where your customers want instant gratification, relationships are more important than ever before.

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9 Good Reasons to Consider Out-of-Home Advertising

Many people think they know what OOH advertising is, but some perceptions are still very much stuck in the past.

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7 Marketing Trends That Will Define Success in 2022

If you're serious about marketing, you'll be making strategic changes for 2022.

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6 Key Roles to Build an Efficient Marketing Team

Essential roles you need to have a strong foundation in your marketing department.

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3 Trends to Keep Customers Engaged in 2022

Pandemic-tested ideas will cement themselves as the new way of doing things, while budgets will reflect a heightened focus on authenticity through...

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Decentralized PR: How Twitter Becomes the Tech Newsroom

Still sending that press release? In 2022 you might want to reconsider.

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4 Reasons Why You Should Hire a Small PR Agency

The smart choice is to think small.

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Here Are 12 Must-Use Apps for Marketers

From content distribution to social listening, here are the apps marketers need to be using right now.

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Customers Will Be Loyal If Delight Is Built Into Your Product or Service

Here are nine ways to build this unmeasurable metric into your business.

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Where Do You Find Your Marketing Talent?

Four sources to look to for those special people who'll get your message out.

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6 Recent Marketing Campaigns That Were Pretty Awesome

Learn why these campaigns worked and where their success was noticeable.

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Make Wellness the True Aim of Your Marketing

The true aim of marketing is not to sell stuff, but rather to create balance and wellness for people.

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5 Findings About Idea Generation for Content Marketing

How do you come up with and execute 251 marketing ideas each year? In a recent survey, marketers shared their pain.

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Conversion Rates for the Most Popular Marketing Channels

Knowing the platforms that get other businesses their customers can help you benchmark your own progress and results.

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How to Build a Website That Keeps Visitors Hooked

Once you get prospects and customers to visit your website, use these tips to get them to stick around.

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Online Radio Killed the Video Star: 4 Tips for Creating a Stellar Podcast

Podcasts are seeing a resurgence

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A Bit of Empathy Might Be the Best Marketing Strategy

Tuning into customers as people creates the most durable bonds.

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How the End of Facebook 'Like-Gating' Will Benefit Brands

Facebook put an end to the common social media marketing strategy Wednesday, but that may just be a good thing.

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What's the Big Idea? 10 Qualities That Set Big Ideas Apart.

Thinking up the idea that will change everything for your company will never be easy but you can learn to recognize the ones that have the potential.

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