Home / Measurement
Category: Measurement

Nielsen Wants to Take the Mystery out of Measuring Online Advertising

0

Read more

A Four-Step Approach That Will Make Your Business Profitable

To make this strategy work, you need to know the numbers behind your business.

Read more

Should ROI Be Attached to Every Marketing Activity?

Here's a three step plan to help you apply the right set of tools and data-mining strategies to get the most out of your ROI measurement plan.

Read more

The Four Ms of Social Media That All Marketers Should Master

Amid all the complexities of software, tools and tracking, some basic principles dominate.

Read more

Does Your Assessment of Your Business's Value Match Up With Reality?

Read more

Enterprise Mobility - Tapping Into the Power of the Third Screen

Read more

How to Effectively Measure Strategic Initiatives

Follow this expert advice for laying out a game plan for any project or initiative that will help you evaluate it before, during and after the...

Read more

AI in Digital Advertising – The Year Gone by and New Year Full of Promises and Surprises

Artificial Intelligence Altered the Digital Marketing Landscape Permanently in 2018

Read more

Wait and Measure? Analysing the Legal Metrology

The proposed changes in the Legal Metrology Act, 2009 to decriminalize repeated offence as a 'one-size-fits-all' remedy may be fairly improbable

Read more