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Category: Online Marketing

Three Ways to Connect with Online Influencers

Small-business owners can reach thousands of potential customers via social media networking. Here’s how to get started.

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Secrets to Using Facebook to Market Your Business

Make sure you take advantage of the massive audience the social network has to offer.

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Secrets of Crafting a Top-Notch Online Video

Heed these tips and you'll boost SEO and connect with more customers.

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The Top Six YouTube Sins (and How to Fix Them)

If you promote your business via video, don't keep making these mistakes.

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Claim Your 'Place'

How to use Facebook Places to boost business.

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Is Your Website a Turnoff?

Whether your website is delivering the expected user experience lies in the perceptions of those who use it. Here's how to measure them.

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How to Get Found and Boost Sales--Online

From dropped shopping carts to identity theft, running a web-only shop is fraught with challenges. Here's how to combat them.

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Five Ways to Market to the Hyper-Connected

Use this guide to leverage the influence of the social media users that drive your brand.

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How Do You Make Something Go Viral?

You don't need a big budget, just the right combo of short, funny and inspiration.

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Media Mash-up

Merging social networks with e-mail marketing can maximize your exposure.

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Facebook Ads: Success Secrets From a Facebook Insider

With Facebook Ads, you can target users based on interests, location and relationships.

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The Search Party, Reinvented

Trada aims to make broader online marketing capabilities more accessible--and affordable--to any size business

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Three Things You Must Do to Be Successful With Social Media

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10 Do's and Don'ts for Facebook Pages

Use these tips to make the most of your Facebook marketing efforts.

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Five Market-Research Tools for Twitter

These sites will help you cut through the noise and reach the customers you want.

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Blogging Made Easy

Four tips for those of you who aren't Web geeks, starting with the basics.

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How to Add a Social Media Toolbar to Your Website

No need to redirect your visitors; bring the best social media features to your site.

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How to Create a Social Media Sweepstakes or Contest

Try this six-step plan to attract new prospects to your business.

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Marketing a Seasonal Business All Year 'Round

Make fall a fruitful time even if your business runs hot and cold.

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Three Tools for Hyper-local Social Media Marketing

You can't outspend Fortune 500 companies, but you can change the game.

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Does Your Business Hand Out the Good Candy?

Three Halloween-inspired marketing tips to sweeten holiday sales

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Is It Time for You to Get Anti-Social?

Why some small businesses have pulled back from social media -- and are better off as a result

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Five Key Ingredients of Lasting Brands

How to protect your reputation while marketing through social media.

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Masters of the Tweet

With more than 19,000 followers, Ben Parr is a social media pro. So, who does he follow?

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Book Review: Facebook Advertising For Dummies

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How Social Media is Changing Business

How social media is changing everything about the way we do business.

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Beyond Bells and Whistles

A five-step primer on adding multimedia to your website

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10 Steps to Getting Started in Social Media Marketing

Like it or not, you need social media to develop and protect your reputation, and to grow your business.

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