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Category: Rebranding

5 Secrets to Creating an Impactful Brand

When The Mars Advertising decided it was time for a rebrand, they wanted to ensure the overhaul would be meaningful and provide the type of...

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These 13 Skills Will Improve Your Branding Efforts

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Read Why These Start-ups Rebranded

Start-ups are going for rebranding and image makeover to develop a more distinct and memorable brand for themselves, and to align their ever-evolving...

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Facebook Expected to Reveal Its Secret New Name

Facebook CEO Mark Zuckerberg is believed to talk about the platform's new name next week.

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Facebook To Get a New Name: Report

The speculation comes at a time when the social media giant is facing immense scrutiny over its business practices

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When to Consider a Rebrand (and How to Do It Right)

Your company's future might depend on your ability to periodically refresh your brand identity.

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What's Behind Facebook's Rebranding? It Depends Who You Ask.

If it seems like Facebook is everywhere, that's because it is. Not only has the social media platform become inextricably woven into our lives and...

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Kirkland’s After-Holiday Sale Starts Early

Just when we thought the mall-based retailers were about to come back Kirkland’s (NASDAQ: KIRK)  delivered a less-than-stunning report that...

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Important Lessons I Learned From a Rebrand

A rebrand can be a remarkable engine for company growth, but can also be a disaster unless project management and communication are focal points.

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Behind the Scenes of a Company Rebrand

Through the rebranding process, I learned the importance of concepts like company UX.

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This U.S. City Just Made an Unusual Move to Compete With Uber

Long Beach, Calif., became the first major U.S. city to ease taxi regulations in the face of competition from ridesharing services.

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Abercrombie & Fitch to Ditch Sleazy Hot Clerk Policy and Trademark Sexy Abs

You don't have to be, like, totally hot to work at the preppy retailer anymore. Here's why Abercrombie is going G-rated.

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Microsoft Is Planning to Phase Out Internet Explorer

The tech giant is moving away from the ill-loved brand in favor of a new browser codenamed Project Spartan.

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Make Customers Fall in Love With Your Brand

By building on mutual understanding, a brand and its customers can move into more serious, long-term relationships that benefit both parties

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You're Rebranding. Should You Change Your Company Culture?

Rebranding presents a unique opportunity to examine a company's cultural climate in light of its goals.

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Lobster Went From Prison Food to Delicacy. Your Product Can, Too. (Infographic)

The 'cockroach of the sea' wasn't always so swanky. It was cleverly rebranded. Dig into the creature's remarkable tale to learn how you can boost...

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6 Ways New CEOs Can Lead an Established Company Through Change

How can a complete stranger walk into an established organization and expect to quickly transform the internal brand? It takes a lot of work.

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A Month-by-Month Strategy to Reinvent Your Personal Brand

Be authentic but don't leave your brand to chance. By starting now, you can be confident of the impressions you make by this time next year.

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Playboy CEO: Nudity Could Completely Vanish From the Brand

How Scott Flanders is cleaning up an aging American empire by leaning on its legacy and pushing its digital potential.

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Why France Is Rebranding the 'Doggie Bag'

A new campaign seeks to overcome long-held stereotypes that asking for leftovers is either stingy or piggish.

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7 Steps to a New Image for Your Small Business Without Spending Much

A bit of color, tweak the logo, optimize for mobile and, voila! It's a fresh new look.

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Microsoft Ditching the 'Nokia' and 'Windows Phone' Brands for 'Microsoft Lumia'

The new name and branding will be rolled out in the next coming weeks, beginning with France.

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Reviving Your Brand to Save Your Business

To revive a brand and put the company back on the right track, take the time to assess strengths and weaknesses, understand the brand's value to...

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'Brand Equity' Is an Intangible That's Worth Real Money

The resurrection of Arthur Andersen as a brand name is a compelling example of the enduring value of a company's reputation.

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Leading, and Surviving, a Company Rebranding Effort

Advance your company's legacy by transforming it. Tread carefully with key constituency groups.

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Rumors Swirl Over Apple's Plan for Beats

Will they or won't they? Apple's grand plan for Beats Music remains under wraps.

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The Internet Thinks Hershey's New Logo Looks Like Crap -- Literally

The 120-year-old company unveiled a new logo today, much to the amusement (and disgust) of commenters on social media.

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CVS Rebrands Itself With Renewed Commitment to Healthcare

In an effort to position itself as a go-to healthcare source, the drugstore rolled out a new name, along with an anti-smoking campaign.

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