5 Secrets to Creating an Impactful Brand
When The Mars Advertising decided it was time for a rebrand, they wanted to ensure the overhaul would be meaningful and provide the type of...
Read moreWhen The Mars Advertising decided it was time for a rebrand, they wanted to ensure the overhaul would be meaningful and provide the type of...
Read moreStart-ups are going for rebranding and image makeover to develop a more distinct and memorable brand for themselves, and to align their ever-evolving...
Read moreFacebook CEO Mark Zuckerberg is believed to talk about the platform's new name next week.
Read moreThe speculation comes at a time when the social media giant is facing immense scrutiny over its business practices
Read moreYour company's future might depend on your ability to periodically refresh your brand identity.
Read moreIf it seems like Facebook is everywhere, that's because it is. Not only has the social media platform become inextricably woven into our lives and...
Read moreJust when we thought the mall-based retailers were about to come back Kirkland’s (NASDAQ: KIRK) delivered a less-than-stunning report that...
Read moreA rebrand can be a remarkable engine for company growth, but can also be a disaster unless project management and communication are focal points.
Read moreThrough the rebranding process, I learned the importance of concepts like company UX.
Read moreLong Beach, Calif., became the first major U.S. city to ease taxi regulations in the face of competition from ridesharing services.
Read moreYou don't have to be, like, totally hot to work at the preppy retailer anymore. Here's why Abercrombie is going G-rated.
Read moreThe tech giant is moving away from the ill-loved brand in favor of a new browser codenamed Project Spartan.
Read moreBy building on mutual understanding, a brand and its customers can move into more serious, long-term relationships that benefit both parties
Read moreRebranding presents a unique opportunity to examine a company's cultural climate in light of its goals.
Read moreThe 'cockroach of the sea' wasn't always so swanky. It was cleverly rebranded. Dig into the creature's remarkable tale to learn how you can boost...
Read moreHow can a complete stranger walk into an established organization and expect to quickly transform the internal brand? It takes a lot of work.
Read moreBe authentic but don't leave your brand to chance. By starting now, you can be confident of the impressions you make by this time next year.
Read moreHow Scott Flanders is cleaning up an aging American empire by leaning on its legacy and pushing its digital potential.
Read moreA new campaign seeks to overcome long-held stereotypes that asking for leftovers is either stingy or piggish.
Read moreA bit of color, tweak the logo, optimize for mobile and, voila! It's a fresh new look.
Read moreThe new name and branding will be rolled out in the next coming weeks, beginning with France.
Read moreTo revive a brand and put the company back on the right track, take the time to assess strengths and weaknesses, understand the brand's value to...
Read moreThe resurrection of Arthur Andersen as a brand name is a compelling example of the enduring value of a company's reputation.
Read moreAdvance your company's legacy by transforming it. Tread carefully with key constituency groups.
Read moreWill they or won't they? Apple's grand plan for Beats Music remains under wraps.
Read moreThe 120-year-old company unveiled a new logo today, much to the amusement (and disgust) of commenters on social media.
Read moreIn an effort to position itself as a go-to healthcare source, the drugstore rolled out a new name, along with an anti-smoking campaign.
Read more