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Category: Social Media

How to Harness the Power of Social Media Feedback

Engaging with consumers enables owners to assess a product's strengths and weaknesses.

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Using Social Media to Find the Right Customers

Using social media can put your business in front of millions of potential customers. But it's up to you to draw them in.

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Settlement Reached in Employee Firing Over Facebook Commentary

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Three Ways to Spark Engaging Social Conversations

The most important aspect to social media is establishing a two-way conversation.

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Chris Brogan on the Art of Brevity

In a world of distractions, how do you stand out? Here's some advice for getting in front of your intended audience.

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How Goodreads Got Started

By tapping into the collective popularity of books, Goodreads quickly built a devoted following in the multiple millions.

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Innovator: Shopkick's Cyriac Roeding Reinvents Retail

Meet Cyriac Roeding, the man reinventing shopping for the mobile era.

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Twitter Crushes Facebook for Marketing

Although Facebook has a larger social media presence and more users, Twitter gives businesses more clicks.

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How Saying 'No' Saved My Business

Overcommitted and unable to follow sales leads, a young entrepreneur retooled to focus on core clients.

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Social Climbers: How Franchises Are Using Social Networking

Franchises are embracing the possibilities of social media platforms like Facebook to extend their brands.

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The Influencers: Five to Follow on Twitter for Ecommerce

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Connecting Social Media to Offline Marketing

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How to Master the Social-Media Beast

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10 Social Media Trends for 2011

How to leverage the latest trends, from location-based marketing to new video platforms and text campaigns.

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A Radical Business: Parenting Advice From Teens

The 25-year-old founder of RadicalParenting.com on creating a new niche.

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Merging Shopping with Social Sharing

Swipely aims to turn people's purchases into an online conversation by merging shopping with sharing.

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Social Media Tactics to Boost Holiday Sales

A look at how three online businesses are using the social web to drive revenues.

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Our Social Media Push Passes the Sales Test

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10 Helpful Social Media Management Tools

A roundup of the most popular business tools you can use to organize your social networks.

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8 Social Media Outsourcing Do's and Don'ts

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Building Your Brand with Social Media

Five steps to establishing a credible online presence for your small business.

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Is Your Email Marketing Ready for 2011?

Here are five ways to create a more social experience for your customers in the New Year.

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New Year's Resolutions for Entrepreneurs

Want to raise your game in 2011? Here's advice to get started now.

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Why You Need a Social Media Policy

Three reasons small businesses benefit from even the most basic guidelines.

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Taking Off the Social Media Training Wheels

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How to Start a Food Truck

Eight tips to steer a mobile restaurant business in the right direction.

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How to Use Social Media to Improve Presentations

Digital and social media tricks to incorporate the next time you pitch your concept or company to a crowd.

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How to Find Sales Leads on Social Media

How a gourmet cupcake shop drove sales using social media without driving away customers -- and how you can, too.

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