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5 Tips for First-Time Franchise Owners

If you've ever considered buying a franchise, you can't afford to miss these essential tips.

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Everything You Need to Know About Setting Up Your Company Page on LinkedIn

Find out what you can showcase -- and how -- on your company's LinkedIn page to attract new employees and new business.

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For Native Advertising, The Best Is Yet to Come

After examining the trajectory and possibility of native solutions, it is clear that native will help marketers win big in the new year.

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Marketing Via Paid Online Influencers Sees Dramatic Growth in Survey

More marketers than ever are utilizing so-called 'sponsored social,' with the strategy closing in on display ads. Does this signal a shift in the...

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Marketers Must Ask These 7 Questions About Native Content

With news outlets welcoming brand journalism with native advertising opportunities, marketers need to be careful that they aren't misleading or...

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The 9 Things to Consider When Working With Instagrammers

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Should You Have Content or Design First?

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How to Master SEO and Grow Your Business

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Most YouTube Influencers Still Don't Disclose Sponsored Deals, Study Says

Same goes for Pinterest influencers, according to this Princeton study.

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How Much Should You Spend on Social Media Marketing?

It's a valuable tool, but don't forget about these other (sometimes free!) ways to reach your clients.

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