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Five Tips for Marketing to College Students

Use these strategies to help you hit a constantly moving target.

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How to Do Market Research--The Basics

Is your business a product in search of a customer? Use these tips to create a product or service customers will clamor for.

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Conducting Market Research

You may have a great idea for a product or service, but before you go any further, first make sure there's a market for it.

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10 Ways to Learn About Your Target Audience

Who are these people? Be sure to challenge your own assumptions.

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6 Ways to Market Your Small Business for Less Than $100

For entrepreneurs and small business owners, every dollar counts -- and investments need to pay off in real and immediate marketing ROI.

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Know Your Audience – Tips for Tailored Communications

The pitch might be perfect for one audience but decidedly imperfect for another.

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5 Building Blocks to Create Compelling Marketing Messages

Looking for a surefire way to make your marketing messages stand out? Find out how to ensure your messages get heard above the noise.

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Stop Worrying About Why Your Family and Friends Don't Support Your Business

Focus on these three things instead.

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Considering Global Expansion? Now Might Be Your Best Opportunity.

With global business creation exploding, now could be the perfect time to onboard talented contingent workers.

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10 Small Business Marketing Strategies That Actually Work

Avoid the pitfalls of small business marketing and achieve long-term goals by choosing the right strategies.

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9 Ways to Meet and Understand Your Audience

Have you had a close encounter with the people buying your product?

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The 7 Elements of a Strong Business Model

Envisioning the many moving parts of a functioning business is the first step to success.

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How Podcasts Can Attract Leads and Drive Sales

Here's what you need to know to create podcasts that stand out from the crowd and attract your target audience.

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The Best Way to Connect With the Affluent Customers You Want

To find the affluent target market you're seeking, you have to know where to look. One marketing expert shares how.

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The 4 Pillars of Stellar Video Marketing

Online video is now a must-have part of your marketing strategy. Find out how to win in a world gone video.

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Why Entrepreneurs Must Research Market Size

Reasonably and thoughtfully estimating an idea's potential market size is a key step to successfully bringing an idea to market.

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How to Cheer on Your Competitors While Aiming to Win

While you'll never bear hug your competition, don't lose perspective of the important role they play in building your business.

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The 3 Steps to Building a Winning Brand Strategy

Creating a brand strategy doesn't have to be complicated. Here's where to start.

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4 Ways to Find Your First Customer

Build your web page, button hole strangers, offer deep discounts, whatever it takes to make that first sale is worth doing.

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Who Is the Target Audience for Your Business Plan? Hint: More People Than You Think.

It's not just investors or bankers who'll want to see your plan.

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Starting a Business? 4 Ways to Research Your Potential Customer.

Here's the lowdown on how to talk to your target market and find out if there's enough opportunity available to start a business.

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How You Market Your Product Depends on Your Competition

Are you customers still doing things the old way, or have they moved on? The early days of handheld calculators provides a good example.

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Aim Directly at Your Target Market to Land New Clients

Try these six ways to keep tabs on current customers and score additional ones.

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Want to Attract More Loyal Customers? Focus on This Marketing Strategy.

This marketing approach is about pitching your brand to those in the audience who are actually listening -- the ones you can bring real value to.

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The One-Question Shortcut to Identifying Your Niche Market

The quickest way to increase the value of your product or service is to carefully consider who will value the most from it and marketing to them.

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4 Pieces of Bad Startup Advice That You Should Ignore

Investors will not be impressed if you attempt to pursue these unfounded bits of guidance.

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3 Steps to Determine Product-Market Fit

For entrepreneurs to succeed, they need to figure out consumers' needs and develop a product to solve these issues. Here are a few steps to help you...

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The Small-Business Market Could Be Your Golden Ticket to Success

While the consumer and enterprise markets, get all the attention, look to create solutions for the biggest segment of employers in the U.S.

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